CVB brings home a trophy for the fourth consecutive year
Sherman County Convention & Visitors Bureau placed first in the Travel Industry Association of Kansas (TIAK) 2018 Marketing Contest. The bureau won in the Visitors Guide (Designed In-House) contest category, in the Small Budget division. The bureau staff has brought home at least one trophy annually for the last four years.
The judges said, “Overall, this publication does a good job of creating interest in visiting. The full-page editorial pages are very compelling and make you want to go there.” The judges especially loved the Fun Facts included in the publication. It felt like “I got a behind-the-scenes look at the county.” They also complimented the “great photos.”
The publication is 8 inches wide, but folds up to 4 inches. The judges liked that the publication “can fit on a brochure rack” then “turn[s] into a book.”
Publication is ‘total team effort’
“This publication was a total team effort,” bureau Executive Director Donna Price said. The bureau’s board appointed a committee to oversee the project. “Without our board and our committee members, this project would not be nearly as good.”
“We’re grateful to our advertisers,” Price said. “They make the publication possible.”
Board chairperson Mona Carver said she is proud of the hard work the bureau’s staff and its board have done and continue to do. “We do amazing work to promote Sherman County,” she said. “Our board and staff are a strong team.”
“We’re so lucky to be able to market Sherman County,” Price said. “Our county has so much to offer and we love telling its story throughout the state, the region and the nation.”
How the bureau is funded
Sherman County Convention & Visitors Bureau is funded through transient guest tax. The tax is assessed on people who stay in Sherman County hotels and lodges, not on Sherman County citizens.