Marketing Sherman County as a travel destination
Sherman County Convention and Visitors Bureau is a destination marketing organization and this is what we do.
We market Sherman County to those who live outside the county. Our mission is to bring people here. This is our mission statement: “The Sherman County Convention and Visitors Bureau (ShCVB) is a non-profit destination marketing organization. It champions efforts to promote and further develop Sherman County as a preferred convention and visitor destination through strategic promotion of tourism marketing to generate positive economic impact for the county.”
We are a quasi-governmental entity under Sherman County. We are funded by transient guest tax (TGT). TGT is the sales tax people pay when they stay at hotels. When the City of Goodland repainted, rebuilt and relaunched the Giant van Gogh Painting, ShCVB submitted press releases to various media outlets. The media coverage went around the world. Because of our work, Goodland and Sherman County have received coverage in outlets such as USA Today, AAA’s Journeys and Midwest Living magazines, as well as local and regional media.
We market Sherman County through our “Goodland: Guide to the Good Life” visitors guide, which you may pick up at various locations in Goodland. You are enjoying our website, VisitGoodland.com, right now. We also have Facebook, Twitter, Instagram and Pinterest pages as Visit Goodland. All those online marketing outlets combined won us a trophy at Kansas Tourism Conference 2015.
We post to Facebook and Twitter numerous times each day to spread the word about all things Sherman County. If you have information about events to share, please send us a message via Facebook or Twitter.
We operate booths at travel trade shows for Northwest Kansas Travel Council (NWKTC) and they reimburse us. We do cooperative marketing with NWTKC, Kansas I-70 Association and with the Kansas Department of Wildlife Parks and Tourism’s cooperative marketing plan. That maximizes our reach with less expense. Our rack cards are distributed from Limon, Colo., to Kansas City, Kan. Sherman County literature is distributed throughout the state at community- and state-run travel information centers, including the one 10 miles west of Goodland.
We are also working with other communities to bring a scenic byway to Wallace, Sherman and Cheyenne Counties. We are also working with many organizations and the National Park Service to receive National Historic Trail designation for the Wallace Branch of the Great Western Cattle Trail, which passed through Sherman County.
This list is only a small portion of what we do for Goodland and Sherman County.