Price elected as Kansas I-70 Association President for fourth consecutive term
Sherman County Convention & Visitors Bureau Executive Director Donna Price was elected President of Kansas I-70 Association Nov. 24. The association elected its 2019 officers at a meeting in Junction City at Kansas Tourism Conference.
Price’s 2019 term will be her fourth consecutive presidential term, the longest ever served in the association’s 30-year history.
The bureau also belongs to regional coalitions Northwest Kansas Travel Council and Travel Industry Association of Kansas. “We can do so much more working with coalitions than we could ever do on our own,” Price said.
The association’s purpose
The association was founded in 1988 with 12 members. The bylaws specify the association’s purpose: “To achieve an increase in economic benefit to communities located along I-70, … by attracting additional travelers and by encouraging travelers to visit more communities/attractions along I-70.” The association’s membership takes in the entire 424-mile Kansas I-70 corridor, from Goodland to Kansas City.
Goodland comes first
Because all the association’s marketing efforts are listed from west to east, Goodland is always listed first. The bureau staff also puts Sherman County first. “While we are deeply involved with the association and other Kansas coalitions, our office always puts Sherman County first,” Price said.
Seventy on Kansas I-70 marketing campaign
During Price’s time in office, the association developed its Seventy on Kansas I-70 marketing campaign. At the time Price took office, the association had 14 member communities. Do the math: Five times 14 equal seventy. Each member community chose five attractions and/or events most likely to attract visitors.
Two new members have joined the association. While the membership numbers have changed, Seventy on Kansas I-70 has not changed its math.
“Seventy on Kansas I-70 is much more catchy than Eighty on Kansas I-70,” Price said, “and everyone likes bonuses.”
Since Price has been president, the association has published two Seventy on Kansas I-70 campaign brochures. The brochures are very popular with travelers. It goes out faster than any brochure at the Goodland Travel Information Center than any brochure except the official state travel guide and state map.
The 2016 brochure was also popular with the Kansas Marketing Awards contest judges. The judges awarded the brochure a first-place trophy (PDF) in October 2016.
Working with the Goodland Travel Information Center
The association has rented the Display Room at the Goodland Travel Information Center at mile marker 7 on eastbound I-70. The room features every community. The display is still in its developmental stage, but will be completed soon.
Advocating for good roads with KDOT
Under Price’s leadership, the members have advocated for its communities’ transportation needs to the Secretary of Kansas Department of Transportation and KDOT’s department heads.
The association members are Goodland, Colby, Oakley, WaKeeney, Hays, Russell, Salina, Abilene, Junction City, Manhattan, Lecompton, Leavenworth, Lawrence, Bonner Springs, Shawnee and Kansas City.