ShCVB supports local tourism’s future

Mortarboard, tassel and diplomaBuilding for the future

The Sherman County Convention and Visitors Bureau (ShCVB) is a destination marketing organization. It promotes what makes Sherman County an interesting, fun and historic destination to visit and to live.

This year ShCVB has started two programs. One will help provide for the future of the travel industry in general. One will help Sherman County events and attractions build for the future.

Tourism Scholarship

Every industry must have a constant supply of new people. The travel industry is no different. Travel and tourism needs people who are prepared to accept the challenge of an ever-changing and diverse industry. Several Goodland Junior-Senior High School seniors have applied. The winner will be announced soon.

“Each generation should help the next one,” Donna Price, the bureau’s Executive Director, said. “We are glad to help GJSH graduates get their start.”

Marketing Grant

When people visit Sherman County, they spend money. Hotels, restaurants, gas stations, convenience stores and retail stores all benefit. The bureau wants to help established events bring in greater attendance. Established Sherman County events may apply for a marketing grant up to $500. The grant committee will give priority to multi-day events. These encourage overnight stays within the county. The bureau has budgeted $3,000 for grants this year, but is in no way obligated to spend the entire allocation. To download the application, please visit

“Events showcase Sherman County,” Price said. “We hope our Marketing Grants will give our established events the ability to improve the visitor experience.”



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